Washington - Microsoft said Friday it was dropping the Nokia name from
its Lumia smartphones, rebranding following the acquisition earlier this
year of the Finnish group's handset division. The rebranding is "a
natural progression as all devices that once came from Nokia now come
from Microsoft," said Tuula Rytila, senior vice president of marketing
for phones at Microsoft. "Lumia is now part of a compelling family
of Microsoft products like Xbox, Windows and Surface along with a range
of services such as Skype, Office and Bing."
In an interview on the
Nokia conversations blog, Rytila said there was no specific timetable
announced but that "we are looking forward to unveiling a Microsoft
Lumia device soon."
Microsoft will keep the Nokia for entry-level phones, such as the Nokia 130, under a license agreement between the companies.
The acquisition for more than $7.5bn was completed in April.
Nokia was the world leader in mobile phones until it was challenged by Apple's iPhone in 2007 and later Samsung.
Microsoft has struggled to gain market shares for its Windows Phone
devices. According to the research firm Strategy Analytics, Windows had
just 2.5% of the smartphone market in the second quarter, mainly from
Nokia and a small number of other manufacturers.
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Olajide Olushola and Prince Sarafadeen like this.
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Osahon Lucky Ayomi
they should change to android, what finished them is that, their phone can't ping