The plan was first reported in the New York Times and is believed to be a personal project of Facebook founder Mark Zuckerberg.
Once complete, the merger would mean that a Facebook user could communicate directly with someone who only has a WhatsApp account. This is currently impossible as the applications have no common core. The work to merge the three elements has already begun, reported the NYT, and is expected to be completed by the end of 2019 or early next year.
Until now, WhatsApp, Instagram and Messenger have been run as separate and competing products.
Integrating the messaging parts might simplify Facebook's work. It wouldn't need to develop competing versions of new features, such as Stories, which all three apps have added with inconsistent results. Cross-platform messaging may also lead the way for businesses on one platform to message potential customers on another. And it might make it easier for Facebook to share data across the three platforms, to help its targeted advertising efforts. The merger would mean that a Facebook user could communicate directly with someone who only has a WhatsApp account.
The effort has caused strife within Facebook. Instagram’s founders, Kevin Systrom and Mike Krieger, left the company abruptly last fall after Mr. Zuckerberg began weighing in more. WhatsApp’s founders, Jan Koum and Brian Acton, departed for similar reasons. More recently, dozens of WhatsApp employees clashed with Mr. Zuckerberg over the integration plan on internal message boards and during a contentious staff meeting in December, according to four people who attended or were briefed on the event.
The integration plan raises privacy questions because of how users’ data may be shared between services. WhatsApp currently requires only a phone number when new users sign up. By contrast, Facebook and Facebook Messenger ask users to provide their true identities.
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Endy Edeson
Okwy; It means, you and I can chat together on Instagram , WhatsApp, and Messenger. Enough groove 😊🙌
Endy Edeson
@Oriyimi & Ify: Maybe, they will work on making it not consume too data