Ferrari road cars are generally seen as a symbol of speed, luxury and wealth.
Throughout its history, the company has been noted for its continued participation in racing , especially in Formula One, where it is the most successful racing team.
In 1963, Enzo Ferrari was approached by the Ford Motor Company about a possible buy out. Ford audited Ferrari's assets but legal negotiations and talks were unilaterally cut off by Ferrari when he realized that the deal offered by Ford would not enable him to stay at the helm of the company racing program. Henry Ford II consequently directed his racing division to negotiate with Lotus , Lola, and Cooper to build a car capable of beating Ferrari on the world endurance circuit, eventually resulting in the production of the Ford GT40 in 1964.
Ferrari has an internally managed merchandising line that licenses many products bearing the Ferrari brand, including eyewear, pens, pencils, electronic goods, perfume, cologne, clothing, high-tech bicycles, watches, cell phones and laptop computers. Ferrari also runs a museum, the Museo Ferrari in Maranello, which displays road and race cars and other items from the company's history.
Ferrari has had a long-standing relationship with Shell Oil . It is a technical partnership with Ferrari and Ducati to test as well as supply fuel and oils to the Formula One, MotoGP and World Superbike racing teams.
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