Veteran Nollywood actor, Richard Mofe Damijo, (RMD) has sued Online
Retailer, JUMIA for unauthorized use of his image in marketing their
products.
According to RMD’s publicist, this unauthorized use of the image has been ongoing and has had the effect of portraying to unsuspecting customers that Jumia enjoys the patronage of or endorsement of RMD.
RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant. Jumia’s response has definitely been defiant and unapologetic.
They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform. This is even though they are using the image to promote their online fashion trade on their website page! They offered to take the page down but have shown neither remorse nor offered any conciliatory compensation!
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Edited by: Endy Edeson
Photo News Editor: Endy Edeson
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According to RMD’s publicist, this unauthorized use of the image has been ongoing and has had the effect of portraying to unsuspecting customers that Jumia enjoys the patronage of or endorsement of RMD.
RMD has since instructed his lawyer, Mena Ajakpovi of Messrs. Abraham & Co. to engage Jumia and seek redress at the law court if they are defiant. Jumia’s response has definitely been defiant and unapologetic.
They admitted that they had taken the images from the actor’s page but that it was not an infringement of his copyright since the image was on a public Instagram platform. This is even though they are using the image to promote their online fashion trade on their website page! They offered to take the page down but have shown neither remorse nor offered any conciliatory compensation!
...
..........
Edited by: Endy Edeson
Photo News Editor: Endy Edeson
Read More News Stories on my News Blog
www.EndyEdesonN
...,,,,,,,,,,,,
**Visit My Technology Blog**
For Business Tips, Career Tips, Motivation and lots more
www.EdesonInfoT
....
FACEBOOK COMMENTS
2 people like this.
Nwankwo Perfectblend Uzoma
Hehehehehehe
Mk jumia pay dz man na
Mk jumia pay dz man na
Endy Edeson
@uzoma: it baffles me that at this AGE, Jumia is making such expensive mistake
Nwankwo Perfectblend Uzoma
Lol
N dy r stl claiming right on it!
N dy r stl claiming right on it!
Endy Edeson
let's see how the case will turn out
Jeremiah Ademolu
RMD yes go ahead n sue them, they must pay.
Adebanjo Oladele Samuel
sue
dem for what? Simply bcos money hasn't be given to him that's why he
wants to run mad. Shouldn't be coming from a man of such pedigree.
Endy Edeson
@samuel:
RMD is a brand, JUMIA is also a brand. In business, infringement means
violation of the terms of an agreement, encroachment, trespass, or
disregard of others' rights, such as invasion of an exclusive right of
.../ RMD thinks JUMIA ignored him while doing business with his name
Jeremiah Ademolu
This
is strictly business, pedigree has nothing to do with it. Time and
conditions always attached to such agreement, once one of the party
break that "time and conditions" then the other party can be sue.
Smith Abiye
Samuel u talk like you don't know the extent of what JUMIA did, so anyone can pick you pic online and use right? imagine....even
as I am when a photographer I worked with used my pic as a wall paper
for his studio he asked my opinion, tho didn't pay for it. Now you're
saying it as if he wants their damn money or their chicken change has
been keeping him all this while. Please talk sense
Smith Abiye
JUMIA
must pay, RMD shouldn't take it easy since they feel they're right by
collecting his pic from his IG page, why didn't they use Kim Kardasian
or Kenya West's pic are they not on IG? rubbish ppl