CNN has reportedly been refusing advertisements with political messages
meaning that anything that has to do with the 2015 elections will not
be accepted. According to reports, Nigerian politicians will not
have the privilege of featuring their adverts on America’s Cable News
Network, popularly known as CNN. The Cable is reporting that CNN has
been refusing advertisements with political messages meaning that
anything that has to do with the 2015 elections will not be accepted.
CNN adverts are reported to be among the most expensive in the world,
costing as much as N5 million for a 30-second run, but they are still
very much favoured because of the channel’s reputation.
A consultant to a Nigerian presidential aspirant told The Cable:
“We approached CNN agents in Nigeria to place some adverts for our
principal. We sent the creative to them as requested and they returned
them saying they do not run commercials that are intended to campaign
for votes. We could not believe it.”
The account manager of CNN
International, Ashley Hogan-Gancarz however said that the network is not
just refusing Nigerians as it is a general rule not to accept certain
adverts.
“CNN International never accepted political or religious advertising. This is due to Ofcom regulations.”
“If you want to promote investment, opportunities etc. that would be
fine but nothing to do with politics or the 2015 election,” she said.
CNN International oversees it African operations from the UK and Ofcom regulates the nation's communications sector.
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COMMENTS
Ernest Chidiebere Onwudinjor
5M for just 30seconds?????.